Role Description
This is a full-time, on-site role based in Dehradun for a hashtagDigital and hashtagBranding hashtagManager. The ideal candidate will oversee the hospital’s digital presence and branding initiatives, managing campaigns, developing marketing strategies, and ensuring consistency in the hospital’s brand identity. Responsibilities include creating and analyzing digital marketing campaigns, managing social media platforms, collaborating with design and content teams for marketing materials, and monitoring market trends to formulate innovative branding strategies. The position also ensures alignment with the hospital’s patient-centric philosophy.
Qualifications
MCA/BTech/BSC IT/BCA
Proficiency in Digital Marketing, Social Media Management, and Search Engine Optimization (SEO)
Experience in Branding, Content Creation, and Campaign Management
Expertise in Analytics, Marketing Research, and Monitoring Market Trends
Strong skills in Communication, Team Collaboration, and Strategic Planning
Familiarity with relevant tools such as Google Analytics, CRM platforms, and graphic design software
Proven ability to maintain brand consistency and deliver results-driven projects
Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience in healthcare marketing is a strong advantage
Creative mindset with a focus on innovative problem-solving
Website development
Key Skills
Digital Marketing Strategy & Execution
Brand Management & Brand Positioning
Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
Social Media Management & Campaign Optimization
Content Creation & Content Marketing Strategy
Marketing Campaign Planning & Performance Tracking
Data Analytics & Insights (Google Analytics, CRM Tools)
Market Research & Trend Analysis
Website Development & Optimization
Online Reputation Management (ORM)
Core Competencies
Leadership & Team Management
Team Handling & Cross-functional Collaboration
Strategic Thinking & Planning
Creative Problem-Solving & Innovation
Strong Communication & Presentation Skills
Project Management & Execution Excellence
Brand Promotion & Awareness Building
Customer-Centric & Patient-Focused Approach